Creating a Brand for your business
With our branding process, you can build a strong identity across all your company products. This includes your web presence, design for print, point-of-sale and menu holders etc, where your corporate identity blends smoothly with the interior design for your new commercial space.
Having good brand equity quickly adds value because the sum is greater than the parts. It will be your most successful asset, ensuring you are placed ahead of the relevant local competition with our initial market analysis. It is not tangible in a set of accounts yet creates a familiar product to your new consumers, users or clientele. Every changing or new company needs an infallible strategy to develop the best brand design for them and guide them through the process from the briefing to the product launch.
That said, it is arguably the most difficult aspect of the marketing process for many companies and easy to get wrong. Hence your branding development needs careful planning and draft proofing steps from the initial concept visuals onwards. This way you will achieve a great design that you are very happy with and which works profitably for your business. It does not have to be the huge investment blue chip companies have been known to pay, and yet it is worth getting this design process right via a basic design service which provides research as part of its service.
INITIAL CONSULTATION FOR AIMS AND IDEAS
This is to understand your company's values and how we can express those. The output initiates and informs the design process. We study your premises and current corporate look, and ask lots of questions to save time and avoid miscommunications, building a strong rapport with you from the outset.
PLANNING A STRATEGY FOR YOUR BRANDING
We will do a market analysis of your main competitors to see what works and what doesn’t. We begin to reflect your company's values within the messages your branding solution will communicate to its market. This phase will organise the process and place us firmly on the road to creating your new identity.
INITIAL PRESENTATION OF CONCEPT VISUALS
We present visuals showing several concept options for your new logo and its settings. Thus begins the process of drafting and proofing, working closely with you. If at any point you have second thoughts or dislike a development, we can revert to the point in your portfolio where you were happy and go from there.
TESTING VARIOUS OPTIONS FOR YOUR BRAND
This is where we test a few of our concept development options in reality settings. We transfer the logo design across all your products and media channels, tying all your identity aspects together. Next, we assess how well this family of outlets sits together. If it works coherently, your brand identity will be born.
LAUNCHING YOUR NEW BRAND TO ITS MARKETS
After the acid test, we will be ready to launch your approved solution. It is a great opportunity to maximise attention for your company. We will make a strong statement in the market with the roll-out plan for your new business identity. Your brand will be specifically targeted to both prospective and existing clients.