Lumi Garnet, Korea

Korea’s leading brand in nail cosmetics, Lumi Garnet, appointed us to completely refresh their identity for their chain of salons in Korea. They have over 200 nail salons over the world and were interested in re-branding them by implementing a new theme in their stores and salons, for a bright and fresh identity.

1. The first option was derived from the aim to highlight the brand’s vibrant colours and the fluidity of the nail polish. The brief was to create design options which could be easily implemented in all their branches; and were easy to install, economically viable, sustainable and easily  maintained.

2. The second option was designed with a wavy flowing ceiling to imitate the dripping of nail varnish, again highlighting the fluid product.

The stripy ceiling was designed to consider three functional requirements: to reduce glare from the overhead lighting; to be discreet enough to disguise the structural columns; and (due to the floor being made of resin, a sound reflecting material) creating a balance with the ceiling shape.

The interior is comprised of 3 separate areas – public, semi-public and private – with varying seating arrangements so that customers can choose the environment best suited to their mood. The colourful LED lights were representative of the vibrant nail polish colours and also functioned as a system to direct and navigate the customer through the main spaces.

After having worked with Lumi Garnet, the clients were happy for us to expand our boundaries to work with their main brand OPI. The below image is an option showing a gallery space for the nail polish brand, and in addition, Commercial Architecture were also appointed to redesign the manicure bottles that would accompany the new envisioned interior concepts.

3D Visualisation of OPI’s nail polish gallery space.